Percent Appoints Prath Reddy as CEO to Lead Private Credit Expansion

Reddy, a CFA charterholder who joined the company in 2018 from UBS Investment Bank, will now oversee the platform's evolution from a digital marketplace into a broader liquidity infrastructure provider. His mandate focuses on scaling the company’s institutional presence within the $3.5 trillion private credit sector, emphasizing the need for improved data and real-time liquidity for market participants. The leadership change comes at a time of significant traction for the firm, which has facilitated over $2 billion in issuance across 1,200 deals since its founding.

Nelson Chu will remain involved in the company’s trajectory, shifting his focus toward long-term corporate governance and high-level strategy as Executive Chairman. Board member Marshall Lux described the move as a natural progression for the company as it transitions from initial product validation to wider market adoption. The firm currently manages over $350 million in assets, with more than 50,000 investors and 140 asset originators utilizing its infrastructure to navigate the complexities of lower middle market lender finance.