Sky Betting & Gaming

Sky Betting & Gamingis a British-based gambling company, owned by Flutter Entertainment, with headquarters in Leeds, West Yorkshire and offices in Sheffield & Solihull. Sky Betting & Gaming consists of five core brands: Sky Bet, Sky Vegas, Sky Casino, Sky Poker and Sky Bingo.

In 2015, Sky plc sold an 80 per cent stake in the company to CVC Capital Partners for £600 million, with Sky retaining a 20% stake in the company and agreeing to a long-term licence of the Sky brand.

In 2018, CVC and Sky (then in the process of being acquired by Comcast) agreed to sell Sky Betting & Gaming to The Stars Group for £3.4 billion, which was then acquired by Flutter Entertainment in 2020. Flutter continues to use the Sky name and logo, which are now owned by Comcast.