Yeezy

Yeezyis an American media company, fashion brand, and record label founded by rapper, designer, and entrepreneur Kanye West (legally known as Ye as of 2021) on August 6, 2013.

Most famous for its associated clothing line, it first began producing clothing in 2015 during and for the Yeezy Season 2 runway show.

The brand has collaborated with many other large brands, including Gap and Adidas. The partnership between Adidas and Yeezy was ended prematurely in October 2022 after Adidas terminated the contract, following West's antisemitic remarks on Twitter.

The partnership with Gap ended after West terminated the contract following a month-long disagreement. Yeezy is the subsidiary of Yeezy LLC, West's main company that was incorporated on May 16, 2016.