Apple to Open iOS Ecosystem in Brazil Following Antitrust Settlement
Apple has committed to allowing third-party app stores and external payment systems on iOS devices in Brazil by early 2025. This legal resolution with the national competition regulator, CADE, ends a two-year standoff, mirroring shifts in policy already implemented across the European Union and Japan to ensure marketplace competition.

The agreement mandates that Apple permit developers to direct users toward outside payment methods and host alternative app marketplaces. Under the terms, Apple must adopt neutral language for warnings regarding these third-party services. The company faces a strict 105-day window to integrate these changes into its platform, with potential fines reaching R$150 million—roughly $27 million—for non-compliance.
While the company maintains that opening the platform compromises user privacy, the new fee structure reflects a compromise. Developers selling via the App Store face commissions ranging from 10% to 25%, while those using external links for payments will be charged a 15% fee. Alternative app stores will incur a 5% Core Technology Commission. Apple stated it will attempt to preserve existing safeguards for younger users despite these regulatory concessions, asserting that the platform must remain secure even as the closed-ecosystem model continues to recede globally.
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