New Constructs Partners With JOTO PR to Challenge AI Financial Bias
As artificial intelligence accelerates the speed of financial analysis, the potential for scaling misinformation grows alongside it. New Constructs has engaged JOTO PR Disruptors™ to spearhead a campaign demanding greater transparency in how AI-driven tools process market data, arguing that verifiable evidence must replace black-box algorithmic outputs.

The partnership centers on the "Anti-PR" methodology, which aims to expose systemic opacity within financial markets. New Constructs utilizes a proprietary Robo-Analyst platform that automates fundamental research across 10,000 securities by anchoring every analytical output to original SEC filings. This approach creates a traceable chain of evidence, differentiating the firm from automated tools that provide conclusions without revealing source material.
Karla Jo Helms, chief evangelist for JOTO PR, contends that the industry is currently prioritizing speed over accuracy. She warns that AI tools built on incomplete or biased data risk damaging market integrity, transforming the debate from a simple stock-picking narrative into a broader discussion on financial accountability. This focus on traceability was a key factor in the selection of New Constructs by Google Cloud to power its FinSights investment agent.
CEO David Trainer maintains that the future of investment research requires rigorous, economically sound methodology rather than mere algorithmic certainty. By positioning the firm as an authority on AI accountability, the campaign seeks to convince market participants, advisors, and analysts that the next generation of financial technology must prioritize verifiable intelligence over the loudest available data output.
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