Museum of Ice Cream Opens Massive Immersive Flagship at AREA15
The Museum of Ice Cream debuts its largest location to date on July 3, transforming a 30,000-square-foot space within Las Vegas’ AREA15 into a sprawling, surrealist playground. The flagship features 14 interactive installations that blend the city’s high-stakes glamour with the brand's signature whimsical, sugar-fueled aesthetic.
Spanning Zone 2 of the entertainment district, the facility functions as a hyper-stylized ice cream hotel. Guests navigate a series of themed environments, ranging from the world’s largest all-you-can-eat ice cream buffet—The Golden Scoop—to a tiered, cake-inspired wedding chapel. The installation also houses a two-story sprinkle pool and the longest double-helix slide in the city, marking a significant departure from the brand’s existing global footprint.
Co-founder and CEO Manish Vora frames the project as a singular destination rather than a carbon copy of previous locations. The venue incorporates local nods through attractions like The Cone-sino, a family-friendly entertainment floor, and a vintage-style supper club designed to evoke classic Vegas nostalgia. Tickets for the experience are currently available starting at $42, offering visitors access to a curated sequence of sensory exhibits, including a magic-themed tasting show and a temporary tattoo parlor.
Comments (0)
No comments yet. Be the first!