Bluey Joins the Toniebox in Global Audio Partnership
The hit animated series Bluey is transitioning from television to interactive audio, as tonies SE and BBC Studios announce a partnership to bring the Heeler family to the Toniebox. The collaboration, launching globally through October, introduces custom figurines and immersive digital experiences designed to move play beyond the screen.
Starting June 17, fans in the U.S. can pre-order the new range, which includes a Bluey 3-pack bundle and themed accessories like the Toniebox 2 sleeve. The rollout will span North America, the UK, France, Australia, New Zealand, and the DACH region. Beyond standard figurines of Bluey, Bingo, and Muffin, the launch features a bespoke Tonieplay adventure developed by tonies’ in-house studio to replicate the show's signature interactive storytelling.
Tobias Wann, CEO of tonies, noted that the integration responds to years of requests from families eager to see the show adapted for the platform. For BBC Studios, the move aligns with a broader strategy to extend their intellectual property into hands-on play. This expansion arrives as tonies reports significant growth, with over 12 million units sold worldwide and a library now exceeding 1,500 figurines, reinforcing the brand's position in the premium children’s entertainment market.
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