Apple sets September 9 launch as John Ternus era begins

Speculation surrounding the presentation centers on the potential debut of a foldable iPhone. Leaked dummy units suggest a wide form factor, mirroring the design language of Samsung’s Galaxy Z Fold series. While the Pro and Pro Max lines are slated for iterative updates under the iPhone 18 moniker, insiders suggest the base model will be withheld until next year. The roadmap reportedly extends into 2027, with rumors pointing toward the release of an iPhone 18e and a second-generation iPhone Air.

This gathering represents a pivotal moment for leadership, as John Ternus steps into the role of CEO on September 1. Replacing Tim Cook, the former hardware chief faces the immediate challenge of sustaining Apple’s market momentum while navigating high expectations for hardware innovation. The event serves as a bellwether for the company’s design direction under its new executive head.