Ice Spice Enters Beauty Market With Signature Fragrance In Ha Mood

The fragrance, developed in collaboration with perfumers Adriana Medina, Christine Hassan, and Carine Certain Boin, features a unique Queen Royale Accord. This blend combines berry fizz with pear and wild raspberry, transitioning into a floral heart of rose, plum blossom, and magnolia. A base of vanilla, magenta moss, and amber provides the scent's signature finish, housed in a sculptural pink bottle adorned with a butterfly-inspired bow.

To drive the product's market entry, Revlon and Ulta Beauty utilized a digital-first strategy, bypassing traditional promotional channels in favor of social commerce. The launch was preceded by a TikTok Shop LIVE event featuring Ice Spice as a co-host, which drew 178,000 viewers and generated nearly 6 million impressions. This move reflects a broader industry shift toward meeting consumers where digital culture and retail intersect.

Beyond its online debut, the fragrance will arrive in U.S. stores on August 23. It is available in three sizes, ranging from $28 to $79, positioning the product as a prestige offering within the Revlon portfolio. For Ice Spice, the project serves as a physical extension of her music career—a way to translate the energy of her Bronx roots and chart-topping hits into a wearable accessory.