Narravero Named Market Shaper in Gartner Digital Product Passport Report

The report identifies Market Shapers as organizations that disrupt traditional reliance on siloed compliance platforms. For Narravero, this designation arrives as the industry prepares for impending European Union regulatory deadlines, transitioning the focus from basic compliance to long-term strategic business value. The company’s platform integrates product data from existing ERP and PIM systems, transforming it into interoperable assets that align with standards like GS1 Digital Link.

Thomas Rödding, CEO of Narravero, emphasizes that Digital Product Passports are evolving into essential infrastructure for sustainability communication and trusted customer engagement. To facilitate this, Narravero employs AI to automate data capture and semantic structuring, reducing the manual labor typically required to manage product information. With over 200 companies already utilizing its services, including brands like BONPRIX and COR, the firm is positioning itself to support the shift toward AI-managed product data as the regulatory landscape matures.