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Payment Nerds Expands Sales Leadership with New VP and Internal Promotion

Nashville-based merchant services provider Payment Nerds is restructuring its commercial leadership to accelerate growth, appointing former Payarc executive Jacob Martin as Vice President of Sales while elevating Trae Holthouse to the role of Sales Manager to oversee day-to-day team performance and merchant engagement strategies.

Bio & NewsAugust 14, 2026299 reads0

Martin arrives with over a decade of industry experience, having previously served as Director of Sales at Payarc. His mandate at Payment Nerds centers on optimizing team efficiency and spearheading expansion into specialized verticals. CEO Shawn Silver noted that Martin’s background in building scalable revenue engines is key to the company’s current phase of development, emphasizing his role in establishing a repeatable strategy for long-term growth.

Holthouse moves into his managerial role after two years as a sales representative. His promotion signals a shift toward internal development, with a focus on refining the company's approach to prospecting and merchant retention. Holthouse aims to cultivate a collaborative sales culture that balances competitive targets with long-term relationship building, working alongside Martin to execute the company’s broader revenue objectives.

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